ynnBET, casino and sports betting app from Wynn Resorts, has announced that it will strengthen its position as an industry partner and deepen its commitment to the Tennessee sports community via a multi-season marketing collaboration with the Memphis Grizzlies.
WynnBET and the Grizzlies will focus on an innovative digital-first approach, pushing the boundaries of traditional sports marketing partnerships by producing and promoting high-impact experiences emblematic of the energy of both brands.
WynnBET will have deep-rooted integrations across an array of digital and broadcast programs from the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. In addition, WynnBET and the Grizzlies will collaborate on cross-promotional campaigns leveraging the Grizzlies’ digital footprint, including social media, web, and mobile applications. Inside the arena, fans can look forward to unique live experiences from WynnBET, including a WynnBET branded lounge, with several additional elements to be announced closer to the virtual sports book’s official launch in the state.
The Grizzlies partnership comes on the heels of WynnBET being named an Authorized Gaming Operator of NASCAR and the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.
With the app now live in three states and several pending launches planned throughout 2021, WynnBET will continue to secure lucrative sports marketing partnerships in key jurisdictions to engage its active and growing fanbase. Inspired by Wynn Resorts’ expertise in customer service and sophisticated brand experience, the WynnBET app offers an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to delight both aficionados and beginners alike. With its acquisition of BetBull in 2020, WynnBET is built on a foundation of highly social sports-betting technology and one-of-a-kind experiences so that wagering and winning can be a celebrated and shared experience.
WynnBET is currently available in New Jersey, Colorado, and Michigan. In addition, WynnBET has market access opportunities in Indiana, Iowa, Massachusetts, Nevada, Ohio, and Tennessee; and has submitted for licensure in Virginia. Such market access and licensure are subject to legalization and required approvals by regulatory authorities in each jurisdiction.